Global Visions: Reo, Ahurea Research Seminar: Globalization and localization in translation Dr Marta Bołtuć from the Department of Translation Theory at the University of Rzeszow, Poland
3:30pm in Friday 12 August in Elsie Locke 104A or by Zoom: https://canterbury.zoom.us/j/ 923 5109 3256
Internet and other media are responsible for generating the globalization processes in the present world and ideologically, media discourse promotes the dominant beliefs and opinions of elite groups in society. This presentation investigates the relation between globalization and localization processes in translation studies where localization may be realized in the form of domestication – enhancing national identity in translation. It seems that localization can be placed in the center of globalization; it may also be viewed, however, in some sense, as an opposite concept to globalization. Advertisements, for example, can be local, localized, or globalized (in the sense of being universal), and here the concepts localization and globalization are in opposition. There is also a need to distinguish a new kind of overt translation that is the result of domination and conquering of the English language where cultural filtering is suppressed, which results in English textual norms to ‘shine through’.
