24 August 2022, 3-4pm, Locke 611
The presentation will present the key findings of the UC Aho Hīnātore | UC Accelerator Scholarship awarded to Chelsea in 2021. The research analysed engagement as a popular term in use around media and product consumption, particularly in reference to social media and consumer behaviour. The research examined the engagement with a literary magazine, using Takahē literary magazine as a case study from 2020-2021, a period where Takahē converted its website to be its key distribution
