On December 5, 2024, team of five students working within the framework of the PD-PCF Hub (led by Professor Natalia Chaban) reported results of their analysis of frames and narratives of France in New Zealand’s leading media, with a special focus on the images of France in the RSTI issue-area. Students presented results to the French diplomats in the Embassy of France to New Zealand in Wellington. They concluded their presentation with a set of recommendation in the area of international strategic communication and public diplomacy. The presentation in the Embassy followed the first event in our collaboration this year – the Hub’s participation and contribution to the running of the Blue Talk ‘Science’ in Town Hall, Christchurch, on 20 November 2024. The 2024 Hub working with the Embassy of France marks the fifth year of collaboration between UC Media & Communication and its Public Diplomacy and Political Communication Forum (directed by Professor Natalia Chaban) and the Embassy of France to New Zealand. The members of the PD-PCF Hub working with the French Embassy in 2024 are: Ella Bond (Hub’s senior researcher, MStratCom alumnus), Sophie Hill (Hub’s senior researcher, MA in Media and Communication alumnus), Mariyam (Falak) Ahmed (MStratCom), and undergraduate students Miles Peters and Ella Harsant.
